Marketing Experience Artist (XAR)

Marketing/Sales > MARKETING CONTENT CREATION > EXPERIENCE CREATION

Create real-time experiences with the Marketing Experience Artist role by composing product, nature and life.
Artistically compose rich content created with the Marketing Content Artist and Marketing Model Builder roles. All aspects of a 3DEXPERIENCE® come to life through the look & feel, interaction, touch-points and overall behaviors. These are defined by using the role and its extensions. Behaviors and interactivity can be replicated across experiences as reusable actor templates.Artistically compose rich content created by the Marketing Content Artist and Marketing Model Builder roles. All aspects of a 3DEXPERIENCE®, like the look & feel, interaction, touch-points and overall behaviors, are defined by using the role and its extensions.With preset filters, an optimized experience is created to fit devices and data size requirements, driven by the final deployment channels for 3DPlay.

Highlights

  • Create experiences comprised of multiple assets
  • Artistically refine content “in an experience context”
  • Achieve highly realistic rendering with Global Illumination (GI) (through extensions)
  • Define interactive product & content behaviors (through extensions)
  • Design user interfaces for interactive customer experiences (through extensions)
  • Optimize the experience for targeted scenarios and deployment devices
  • Publish in 3DSpace for playback in 3DPlay
  • Batch run and rerun packaging through PLM Batch

User values

  • With a focus on product discovery and exploration, evolve the project from a demonstration to an experience
  • Align the brand and product representations through online visual consistency and with premium performance
  • Enhance the experience’s interactivity online, in retail deployments or in a VR headset
  • Ensure digital continuity by streamlining experience updates during the design evolution
  • Capitalize on multi-channel deployments with holistic experience preparation, based on data optimization and simplification
  • Simplify Marketing Experience publication, collaboration and sharing in 3DSpace

This commercial role is part of the following academic role

  Trigram Name
UXP Marketing Experience